Public Relations CAN Be an Investment

Integrated Marketing Communications. PESO Model. No Spin.

 

Experience Measurable Public Relations

Real Metrics. Real Business Results.

 

Stay Ahead of Trends; Beat Your Competitors

Trendsetters. Thought Leaders. Authority Pioneers. Influencers.

 

Use PR to Drive Qualified Leads

Marketing Qualified Leads. Sales Qualified Leads. #AllTheQualifiedLeads.

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You Need More than a PR Firm

With the advent of digital marketing, the public relations industry has been tossed on its head.

It used to be you hired a PR firm because of their relationships with the journalists in your industry.

Today you need a PR firm that integrates content marketing, publicity, social media, email marketing, and qualified lead generation
through a PESO Model program.

WE INVENTED the PESO Model

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Engage. Communicate. Connect.

The adage goes that you can spend a dollar and half will go to attracting new customers…you just don’t know which half. Traditional methods of communication, advertising, and marketing are nearly impossible to measure. But, with the advent of technology, measuring your brand awareness, in non-traditional ways, is becoming much easier to show a return-on-investment. But it’s no longer just about brand awareness. You suddenly are able to engage, one-on-one, with your customers. Engagement equals loyalty. And loyalty equals spend. We are the alternative to your traditional marketing efforts.

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Introducing the PESO Model

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Google “PESO Model” and you’ll see gobs of articles written about how the PR industry is embracing it.

Spin Sucks (our blog) shows up on the first page of Google results, and every article written on the topic mentions us.

As you assess your PR firm of the future—and your needs to spend money only on the things that drive revenue—consider the inventors of the PESO Model.

Like McDonald’s special sauce, lots of hamburger makers can copy the recipe, but nothing tastes like the real thing.

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PAID MEDIA

Paid media doesn’t mean Super Bowl ads and beautiful, four-color ads. It’s social media advertising, marketing automation, sponsored content, and more.

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EARNED MEDIA

Earned media is what you traditionally know as publicity. It’s building relationships with journalists, bloggers, and influencers. It’s earned and it takes time.

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SHARED MEDIA

Shared media is more commonly referred to as social media. It’s shared because it extends throughout the entire organization. It’s social, not advertising and promotion.

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OWNED MEDIA

Owned media is the content you create for your website and/or blog. You create it. You build it. You own it. And that has implications for both search and lead generation.

Trendsetters. Thought Leaders. Authority Pioneers. Influencers.

SPEAKING

Gini Dietrich is a highly sought after international speaker who touches on all things communications-related, particularly around the PESO Model, integration, and how to achieve business objectives.

Request Speaking Fees

SPIN SUCKS

Spin Sucks is the #1 PR blog in the world. It’s where communicators worldwide visit to learn about trends, evolve their PR programs, get quick and dirty how-tos, and collaborate to advance their careers.

Visit Spin Sucks

RESOURCES

From podcasts and webinars, eBooks and templates, to one-on-one coaching and online courses, clients and the public relations industry look here to stay ahead of trends and learn how to measure results.

View Resources

“The Arment Dietrich team accomplished more for us in six months than we could do in two years. We exceeded our goals and loved working with them!
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The Brief Lab

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PR Can—and Should—Be Measurable

Like you, we have P&L responsibility and don’t spend money on the things that don’t have a return.

Your PR firm should provide metrics that achieve your business objectives.

GET STARTED TODAY