Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own.

Five years, and a recession later, this young lady discovered that she was passionate about growing a business, working with clients, and helping them achieve their goals, but that she really didn’t know as much as she thought she did when she told the Man where to stick it.

So, along with some trusted colleagues, she transitioned a very traditional public relations firm to a company that helps clients monitor and measure online efforts against business goals…providing an alternative to their traditional marketing efforts.



Co-Founder and CEO

Gini Dietrich is founder and chief executive officer of Spin Sucks Pro. She also is founder and CEO of Arment Dietrich, a firm that provides an alternative to traditional integrated marketing communications. She is the author of Spin Sucks (Pearson, February 2013) and the main blogger at Spin Sucks, a Forbes top 10 PR blog, Cision number three PR blog, and InkyBee number one PR blog. And she is the co-author of Marketing In the Round (Pearson, May 2012).

She is the mastermind behind this whole thing. So if you don’t like something, you can blame her. If she’s not in the office she’s either traveling the country or outside on her bike.


Laura Petrolino

Director of Operations

Laura Petrolino is the director of operations at Spin Sucks Pro She also thinks she is a ninja and is convinced she can get PetroPower to trend online. When not working with clients, collaborating with the Arment Dietrich and Spin Sucks teams, or practicing her roundkicks, you can find her walking her dog, working out, or exploring the great outdoors.


Corina Manea

Client Services Manager

Corina Manea is the client services manager at Spin Sucks Pro. She is passionate about creating great experiences for clients. Her motto, “Treat them like you´d like to be treated.” When not working, you can find her reading (a lot), playing with her stubborn German Shepherd or exploring nature.