While the field has changed as traditional media closes shop and journalists begin to blog, the backbone of any communication program continues to be media and blogger relations. When married with news releases optimized for search engines, media and blogger relations become more about relationships and less about as many stories as possible that don’t translate to a return on your investment. Targeting the highly influential journalists and bloggers for your industry allows your budget to go further while increasing sales.
Issues management, financial communication, executive presentations, internal communication, and comprehensive crisis management strategies fill the corporate communication role. Our industry expertise is vast, spanning multiple sectors: Finance, manufacturing, technology, retail, healthcare, real estate, hospitality, education, museums, and entertainment venues.
While it can be challenging to be consistent in your messaging, it is absolutely essential in today’s world of instant media and sound bites. Our media training experts not only prepare you for media interviews, we work with you continually to become comfortable delivering the same message every time you speak with reporters. We also help your executives with speech writing, presentation skills, and speech preparation.
When things go wrong, it’s comforting to know that you have a partner that is skilled in assessing the situation and minimizing the potential negative effect it can have in the media.
Whether engaging employees in the roll out of a new product or equipping franchisees with key messages, communication with key internal audiences makes a world of difference. Our experience ranges from conducting extensive leadership communication workshops and private executive coaching sessions to writing newsletters, video scripts, and Web site copy.
Whether dealing with the aftermath of a legal battle or creating strategies to manage potential litigation, we respect the dynamic of effective counsel balanced with essential communication with key stakeholders. No matter how specialized your needs might be, chances are we have the depth and breadth of experience that enable us to make an immediate and important contribution.
Building alliances with key stakeholder groups, meeting with elected officials, activating community supporters are all within the experience of Arment Dietrich. Whether garnering support for a new retail development, educating targeted groups about fair housing rights or child health and wellness programs, proposing public policy changes, we create strategies and bring together resources to meet diverse client needs.
Whether a trade show, a reception, or a full-blown event, special events are what deliver customer engagement, visibility, and celebration. Combine that with the backbone of media and blogger relations and your budget is stretched even further through flexibility and beating your competition to the dance.